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Thursday, October 24, 2013

Grid Deconstruction


From the mentioning of grids, we come to the exploration of grid deconstruction in graphic design. By deconstructing a grid, we are breaking down a structure to discover new spatial or visual relationships. Breaking down or altering a structure can be done through methods such as "cutting" and shifting apart major areas, either horizontally or vertically. Overlapping grid modules or columns can produce a perception of layers in the composition. In graphic design, there is also "linguistic deconstruction" which involves treating the composition's text in particular ways in order to give a "voice" to visual language. To do so, certain phrases or words could be broken apart to bring attention to certain sections. Text can also appear "louder" or "faster" if they are made larger or bolder. Through methods of linguistic deconstruction, associations and meanings can be created from the treatment of the text to form meaning and a natural rhythm of communication.